1. Boosts Brand Recognition
Every parcel that leaves your business is a chance to market your brand. By using printed boxes and printed tape featuring your logo, brand colours, and messaging, you’re reinforcing your identity at every touchpoint—from warehouse to doorstep.
Why it matters: 61% of online shoppers say branded packaging makes a brand feel more upscale, and 40% are more likely to recommend a product when it comes in premium packaging[1].
2. Delivers a Strong First Impression
Before a customer even opens their order, they’re already forming opinions based on the packaging. High-quality branded packaging shows you take pride in your products and care about your customer experience.
Research shows: 72% of consumers say that packaging design influences their purchasing decisions[2]. Even a simple touch like printed tape can signal attention to detail and professionalism.
3. Creates a Shareable Experience
Unboxing is no longer just a retail trend—it’s a customer expectation. Eye-catching printed boxes and tape encourage people to share their experience on social media, giving your business free exposure and building credibility.
Did you know? 39% of consumers have shared a product online because of unique or branded packaging[1]. In the age of Instagram and TikTok, a great unboxing moment can go viral.
4. Helps You Stand Out in a Crowd
In a sea of brown boxes, your branded packaging should shout your name (figuratively, of course). Whether it’s on a doorstep or in a stack of deliveries, well-designed printed boxes help your parcel stand out—and stay memorable.
And it pays off: Branded packaging increases brand recall by up to 80% compared to plain alternatives[3].
5. Builds a Consistent, Professional Image
Consistency is key to brand trust. Matching your physical packaging to your digital presence—through coordinated colours, fonts, and logos—shows professionalism. With printed tape and boxes, your entire experience feels cohesive from click to unbox.
Why this matters: 71% of consumers are more likely to buy from a brand they recognise, and consistent branding can boost revenue by up to 23%[4].
We Can Help You Change
Branded packaging isn’t just about looking good—it’s a strategic tool for growing your brand and boosting customer loyalty. Whether you’re a small e-commerce seller or an established retail business, printed boxes and printed tape are smart, simple ways to leave a lasting impression.
Want to start small and make a big impact? McKinleys’ BrandIt service is here to help. We specialise in high-quality printed boxes and printed tape that bring your branded packaging to life—one parcel at a time. Get in touch with us today to find out more.
References
- Dotcom Distribution Packaging Study
- Ipsos Global Packaging Research
- Paper and Packaging Board – Packaging Matters Report
- Lucidpress Brand Consistency Report / Forbes Branding Insights
